Think you are strategic - Think again

by Admin

22 Apr
 None    General

by Gord Hotchkiss

It's one of the banes of this industry that we often use the words 'strategies' and 'tactics' interchangeably. Conferences that fly the strategy banner offer a deep dive into multiple tactical tracks. Sessions that promise cutting edge strategies in fact deliver tactics. Now, I have nothing against tactics. The right tactic can be a beautiful thing, when it's used to execute on a strategy. But they're not the same thing.

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