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Google AdWords Launches Enhanced Campaigns Making Mobile a Forced Opt In

on 13 Feb  Posted by Admin  Category: Internet Related  
by Marta Turek
http://www.mediative.ca

Today, at 12pm PST, Google announced a massive change to Google AdWords that will significantly impact both advertisers and agencies that have been using the current model. This change is the rollout of ‘Enhanced Campaigns’, which Google defines as follows:

Enhanced campaigns let you easily manage complex targeting, bidding, and ads for different platforms like mobile and computers all within the same campaign. Account management has also been consolidated for tablets and desktops. Additionally, with enhanced campaigns you can reduce the overall number of campaigns you need to create — you no longer need to create a separate campaign for each target device type or location.

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