JupiterResearch Reveals Growing Preference for Online News at the Expense of TV and Newspapers

by Admin

27 Apr
 None    News

NEW YORK, NY -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today reported that the number of online adults who prefer the Internet as their main source of news has grown over 35% in the last four years, at the expense of television and newspapers. Currently, over 26% of online adults prefer the Internet for national and international news, compared to 19% in 2001.

JupiterResearch consumer surveys show that the percentage of online adults using the Internet for daily news had been flat - hovering around 50% - for the last few years. Preference for online local news is growing, but hasn't exceeded 10% among online adults. Young adults, ages 18 to 24, are helping drive the preference trend, especially in national news. Thirty-three percent of online young adults say they prefer the Internet as their primary source of news, while 40% prefer TV and 10% newspapers.

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