Google Product Listing Ads Show 118% Rise In Search Results, Finds New Study

by Admin

Searchmetrics’ Research Indicates Google’s Own Products Are Growing More Visible In Universal Search Results

The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, while video results are blended into 55% of keyword searches ‒ with videos from YouTube accounting for the lion’s share. Overall, the prominence of Google’s own products (Google PLAs, YouTube videos and Google Maps) in Universal Search¹ results has increased.

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