I often wonder what the Web would be like if there was less emphasis on links and linking inventories? How would the search engines define relevancy of a result without some sort of link popularity mechanism in place? Link popularity continues to be a major factor as to why one site places in the search result over another. While it is not the only factor, it (linking) is still a key factor as to why we see placing for a given key phrase vs. seeing “Joe-blows” website appearing for that same phrase. According to search engines like Google link popularity has a direct correlation to relevancy. However this is true to a point. Just because your site may have a high number of links does not mean you will place well in the results. Enter the battle between link quality and link quantity.