Newsletters have massive potential to promote your business, sell your products, inform your potential customers, and retain existing customers. They can increase affiliate sales, market new products, or keep your customers informed of changes.
An informative newsletter will help to develop a powerful and profitable mailing list but to do this you must ensure that your newsletter content is as strong as it can be. Too many newsletter authors make the mistake of over-selling. Customers and leads will soon become bored of reading page after page of marketing material and instead want to be informed, educated, excited, and even entertained.