Date / Time

 

Ads

News by month

News Categories

Link to us

Link to us

Ads

Subscribe

Search Promotion Data

Ads

News by month 2018

Latest News

Ads

Ads

Brand Promises and Brand Religions

on 26 Feb  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

I wish Steve Ballmer would check with me before he does these things. Last week Microsoft announced they were launching Microsoft only retail outlets, similar to the successful Apple Stores. My intention with this column was to follow up on last week’s column, No Search is an Island, which prompted some interesting comments. My point was that search captures awareness created demand, it doesn’t generate it. If you want to continue to harvest from the bottom of the funnel, you need something to prime the top. And many, quite rightly, pointed out the traditional methods of priming the top, including TV, are becoming less and less effective. Martin Lindstrom, in his book buy-ology, references extensive neuro-scanning studies that showed that millions of dollars are being wasted in ineffective brand building.

News Categories

Ads

All logos and trademarks in this site are property of their respective owner.

© 2001-18 PromotionData.com
A division of The Promotion Group network of sites.    Back to top ↑
e107 Theme by veskoto