by Gord Hotchkiss
Think of the most persuasive person you know. The salesperson you can’t say no to, your mother (guilt always works), your spouse or your 6-year-old child. Now, imagine if you had never met the person in person and they were trying to persuade you over the phone, or by email. Would they be as persuasive? No. Persuasion just don’t work as well if you’re not face to face.