by Gord Hotchkiss
http://www.mediative.ca

On Monday of this week, fellow Search Insider Ryan DeShazer bravely threw his hat back in the ring regarding this question: Is Google better or worse off because of SEO?

DeShazer confessed to being vilified after a previous column indicated that Google owed us something. I admit I have a column penned but never submitted that Ryan could have added to the “vilify” side of that particular tally. But in his Monday column, Ryan touches on a very relevant point, “What is the thin line between White Hat and Black Hat SEO?” For as long as I’ve been in this industry (which is pushing 17 years now) I’ve heard that same debate. I’ve been at conference sessions where white hats and black hats went head to head on the question. It’s one of those discussions that most sane people in the world could care less about, but we in the search biz can’t seem to let it go.

General • SEOHost.Net Principal: A Search Filter Sidebar Has the Potential to Change the Search Engine Results Page • SEO Company Seeks New Content Partners for Growing Access to Publisher Websites and Premier SEO Blog & Content Writing Services • WebFindYou Launches FREE True Digital Marketing Master Class	Internet Related • Critical Security Vulnerability Discovered in All-in-One SEO Plugin Threatening Millions of WordPress Websites • Proactive Strategies Needed for Emerging Cyber Security Threats in 2024 • Equally AI Announces Official Launch of Flowy--The World's First No-Code Accessibility Solution
News • The Launch of Presscart is Revolutionizing the PR Industry • Digital Marketing Agency SEO.co Expands to Salt Lake City, Utah • Synup Offers Free Trials for their Local Marketing Product Amidst Major Platform Upgrades	Programming • What is application concurrency? • SQL database corruption due to index fragmentation • The advantages of PHP
Search Engines • Google’s New Focus On Helpful Content Shakes up Digital Marketing’s Go-To SEO Playbook • SEOHost.Net Principal: Google's Recent Data Reporting Bug Demonstrates the Inherent Fragility of SEO • SEOHost.net Principal Discusses DuckDuckGo's Allegations Against Google	Site Promotion • Search Engine Journal Uncovers New Data On Industry Growth In Latest State Of SEO Report • TitleTap Releases Content Marketing Service To Drive Traffic To Websites • The Most Effective Lead Generation Channels to Leverage in 2022 [DesignRush QuickSights]
Software • Place1SEO Rebrands to Provide a New and Versatile Software Suite for the FES Industry • SEO.co Releases Backlink Checker for Understanding Competitor Backlinks • The Ultimate Micromarketing Tool: Turning Text into Video	Web Development • Top Reasons to Upgrade Your Website • Different keywords require different SEO tactics • ClickTale review - powerful web site and in page analytics - try it free