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Surprise marketing - better conversions through the unexpected

on 20 Jan  Posted by Admin  Category: Internet Related  

by Michael Bloch
http://www.tamingthebeast.net

When we sold our house a while back, I learned a few things from the real estate agent that are certainly applicable in the world of online business and Internet marketing.

When the agent came around to discuss strategy and advertising, I started listing all the positive features of the property. He said that he wouldn't be including everything in the ad.

Why?

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