by Eileen Parzek
Marketing and information technology are two of the most important aspects of any business organization. Traditionally, they have been opposing departments with different agendas, budgets and staff.
Yet, between the two are the skills and resources that power a successful and profitable enterprise.
Consider the strengths and assets of both IT and marketing, and for the moment, banish budget, politics and organizational structure.
Now, consider what your marketing department could accomplish if it had the infrastructure and talents of IT.
Technologists, consider the impact you could have if you understood the vision, positioning and strategic plans of the marketing department.