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No Search is an Island

on 18 Feb  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Today I am plagued by ambiguity. I’m happy and scared. Relieved and cautious. Excited and apprehensive. And it all has to do with search and how we use it. On one hand, I’m relieved that search seems to be the sole marketing channel that’s actually benefiting from the crushing economic pressure. On the other hand, I’m worried that we may be short sighted in grabbing onto search as a life preserver in raging marketing waters.

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