I've learned a lot about search engines and search engine marketing, mostly by trial and error. It's those countless hours of researching, testing, and failing when I often think it would have been better to let someone else experience it first. Then I could have simply observed and learned. But, I don't have the patience to stand around and let others fail first. What's the fun in that?
So, I've put together five points that, hopefully, someone else can learn from and avoid the mistakes I made when I first started in the SEO business.