Buzztala PVAs are Modernizing Search Marketing for the World’s Biggest Retailers
Today Buzztala announced the addition of high definition quality video ads designed for ecommerce retailers who are interested in reaching shoppers in the mobile era. Buzztala is solving a huge product search problem for top brands online. Retailers and brands spend more than $18B per year on search engine marketing (SEM) trying to attract customers using desktop and mobile browsers. However, this approach misses over half the intended audience as 52% of all internet time is now spent in mobile apps (primarily Facebook, Twitter, YouTube) where users prefer video content over reading on limited screens. Moreover, despite half of the U.S. Digital Ad market is spent on Search, there is still no product centric video content in this huge sector to reach these mobile visual shoppers.