Case Study: A Major Retail Destination Launches a Recipes Section

by Admin


20 Feb
 None    Internet Related

by John Fanous

Media­tive fre­quently part­ners with retail­ers for inno­v­a­tive and strate­gic mar­ket­ing tac­tics. Embrac­ing each new chal­lenge, we help busi­nesses achieve results.

A major retail des­ti­na­tion approached Media­tive with a desire to cre­ate an inte­grated, dig­i­tal des­ti­na­tion for Cana­di­ans look­ing to research holiday-centric recipes online. Facing a skep­ti­cal mar­ket­place that does not turn to this major retail des­ti­na­tion as a pri­mary source for baking-related items, the recipe cen­tre was seen as a poten­tial avenue by which to inform and edu­cate end users, while dri­ving the pur­chase buy­ing fun­nel in-store.

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