by John Fanous
Mediative frequently partners with
retailers for innovative and strategic marketing tactics. Embracing each new challenge, we help businesses achieve results.
A major retail destination approached Mediative with a desire to create an integrated, digital destination for Canadians looking to research holiday-centric recipes online. Facing a skeptical marketplace that does not turn to this major retail destination as a primary source for baking-related items, the recipe centre was seen as a potential avenue by which to inform and educate end users, while driving the purchase buying funnel in-store.