By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages.
It's easy to reach targeted prospects
It gives results fast. Typically, you should see results within 72 hours after your ad is published.
It's easy to test your ad effectiveness
It's easy to calculate your Return on Investment (ROI)
Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from five ten dollars to fifty dollars per thousand. This is definitely much more cost-effective compare to advertising in magazines.