When you actively connect with your customers, they remember you longer and are more likely to reward you with increased sales. When it comes to connecting with customers, many companies are turning to Twitter. But why?
Increasingly, companies are finding that they can tune in to consumer buzz about their brands through Twitter. Twitter’s ever-convenient Twitter Search allows anyone to monitor keywords and key phrases, including company name, to read what people are tweeting about, much like what Google Blog Search does in the blogosphere.