In development for the past 4 years, it is now available not only to their private clients but to any business owner who would like to definitively know their advertising ROI.
New Albany, IN April 07, 2011 -- Zetetics™ is a software package that ties advertising efforts together with phone tracking. Any time an ad is launched, whether online or offline, the system assigns a particular phone number to the ad and monitors the numbers of calls business owners receive from that particular ad.