Link building has long been heralded as one of the most important aspects of any effective SEO campaign, and with good reason. The major search engines certainly give some weight to the number and quality of inbound links that a website receives. It's also true that with good links from high traffic websites you can generate a very good amount of direct traffic from your links. However, the evolution of SEO and search engine algorithms means that gaining links from your site has become a different challenge when compared to link building of old.