Optimal 2011 Marketing Budget Allocation

by Admin

28 Oct
 None    Internet Related

by Marta Turek

This is the time of year that organizations are beginning to plan and allocate their marketing budgets for the following financial year. With Western economies climbing out of a recession, marketing executives are faced with tougher marketing allocation decisions into 2011.

Which sectors are reviving? How is the online marketing sector faring through the recession? Where should marketers invest their finite marketing dollars to get the best bang for their buck?

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