The question of integrated marketing communications is taught at almost every marketing course at the most basic levels and yet so many organizations treat online marketing as an after-thought, and the question has to be asked: why? Over the years, I have worked with a multitude of clients and find it shocking that although
integrated marketing communications (IMC) is talked about, so few organizations are actually practicing IMC on an ongoing basis.
The purpose of this article is to detail a few tips on how to better integrate your online, offline and social media communications.