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Manufacturers’ Destiny Will Be Driven by Digital Marketing Innovation, According to Research Published by MAPI and BusinessOnline

on 14 Dec  Posted by Admin  Category: Internet Related  

The next big breakthrough for innovative manufacturing companies is digital marketing, according to the study, “Invent to Survive: How Digital Marketing Will Drive Manufacturers’ Destiny,” released today by MAPI (Manufacturers Alliance for Productivity and Innovation) and BusinessOnline. In-depth perspectives were culled from over 100 leading manufacturing marketers.

The next big breakthrough for innovative manufacturing companies is digital marketing, according to research released today by MAPI (Manufacturers Alliance for Productivity and Innovation) and BusinessOnline. The study shows that while business-to-business (B2B) buyers now conduct over 90% of their purchasing research anonymously online, manufacturers’ adoption of digital marketing is still in its infancy.

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