by Jody Nimetz
I’ve been asked a couple of times about how B2B SEO differs from B2C SEO. Is there a difference? Well there is a difference and it depends on how you look at SEO. If you are looking at SEO as strictly a tactical tool, B2B SEO can be quite similar to B2C SEO. From a strategic perspective, B2B SEO can be quite a bit different than normal B2C SEO. There are a number of B2B challenges that B2B marketers are faced with in the online word. The fact is that when someone is ready to purchase a cell phone, that person moves through the buying funnel fairly quickly. There is limited research conducted, there is quick consideration and then the purchase is made.