The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don't take the time to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization.
Suppose you sell ovens on your website. Many webmasters think that it would be a good idea to optimize the website for keywords such as "oven" or "furnace". It's not and we'll tell you why relying on the seemingly obvious keywords will cost you a lot of time and money.