by Rob Sullivan
You likely have already heard of this, but if you use Google news you can now customize how the Google News home page looks. You can add more or less stories, and even add custom sections, based on keywords (of course).
My first question is why? Why offer this customization? I know the obvious answer is that people want it, but it is not typical of Google to offer customized features.
The more I thought of it the more I realized what they are doing. Google realizes that feeds are becoming larger and larger, and that more and more people are turning to feeds for their news and information.