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Search: The Boon or Bane of B2B Marketers?

on 04 Mar  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss
http://www.mediative.ca

Optify recently released their 2012 B2B marketing Benchmark Report. In reading the executive summary, two apparently conflicting points jumped out at me:

“Google is the single most important referring domain to B2B websites, responsible for over 36% of all visits”

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