PPC (Pay Per Click) can be a very effective advertising tool. It will drive immediate traffic to your web site while paying for visitors who actually follow your ads and visit your site.
But driving traffic doesn't necessarily mean that you run a successful campaign. Using AdWords or any other PPC campaign without knowing the basics could give you a negative ROI, meaning that you will spend more money than you actually earn.
Following these tips will help you cut down your spending, while driving more traffic to your web-site and improve your CTR (Click Thru Rate) and Conversion Rate: