The online marketers at Essex-based agency, SEO Positive, have shared their thoughts on a new survey that reveals consumers’ attitudes towards search engines may be based on more than simply the results they return.It has
been reported in Tech Radar that research carried out by Survey Monkey, the most popular online survey tool, showed that users preferred Google to its Microsoft counterpart, Bing. Whilst this in itself reveals nothing new, what was different about the study is that people were shown two pages, both containing search results from both Bing and Google. The 641 participants were asked to select which page they preferred with the majority opting for Google, despite the fact that both pages were mixed, suggesting their decision was based on pre-biased opinions.