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Getting the most out of your Pay per Click and Keyword Campaign

on 06 Feb  Posted by Admin  Category: Site Promotion  
by Shirley Kelly
http://www.websitemarketing2.com

Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay-per-click advertising works can help drive targeted traffic to your website and increase your bottom line.

Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple - we pay or bid competitively, for the placement within each search phrase.

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