ROI-focused solution allows advertisers and publishers to expand programs online and offline
New York, NY August 5, 2009 -- LinkShare, a leading performance marketing network provider, today announced a new and innovative technology that enables advertisers to extend their reach to a larger base of publishers - while enabling publishers to earn more commissions per transaction. The new pay-per-call platform tracks completed calls that publishers drive to advertisers' call centers, thus opening affiliate marketing up to offline activity.