by Admin
by Robert Burko
http://www.eliteemail.com
Email marketing software has long been praised for its ability to help businesses keep in contact with customers, boost their brand, and drive traffic to their website, store or event. But many online retailers (or etailers) are rapidly discovering that eCoupons are the hidden gem of email marketing. With ferocious competition for the consumer's spending dollar, eCoupons let both small and large retailers harness the power of email marketing software to directly drive increased purchases and sales from their customer base.
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