by Admin
by Julia Vyse
http://www.mediative.com
No matter the platform used, retailers need to build trust with consumers in order to get initial and repeat business. Retail transactions online can feel less legitimate than in-person, so it’s important to build a strong reputation, a good rapport with customers and become known as an authority on your niche.
Customer reviews and endorsements from others are extremely helpful, and endorsements from Google can often give a needed boost to an online retail campaign using Adwords and Google Shopping.
Here are three ways to build trust using Adwords:
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