Even for those of us who truly enjoy our jobs and the Search Engine Marketing industry as a whole, there are certain aspects of our work we favor. One of my favorites is our team site reviews.
Whether it is for new, established or prospective clients, there is an excitement and flow of ideas that occurs during these exercises, that provides excellent site suggestions and guidelines for the client, and leaves its participants with a great boost to their day and their knowledge base.
Once a site has been identified, each of the participants reviews the site and the client particulars. We then meet in a boardroom, with the site up on a large central screen, and begin to explore our observations and to make new ones, keeping our focus on the client's target customer.