Marketing your business should be a consistent priority daily. The importance of spreading the word about your product or service can be the difference between success and failure. As a home-based or small business owner, you will wear many hats. This will include worker, manager, janitor, receptionist, order taker and a host of other duties.
Sometimes, we can get so caught up in being the worker for the business that we forget we also have to be the visionary and the planner - the role that gives the business guidance and ensures its longevity.