by Daniel Mewhttp://www.mediative.ca
It’s been a little over 12 months since Mark Zuckerberg and co. took Facebook public in what was one of the most closely followed Initial Public Offerings in history. Since then, there has been considerable media attention paid to the company’s performance. This media attention, combined with the added pressure for profit that accompanies a business going public, has prompted Facebook to focus heavily on improving its revenue streams. This has resulted in a tidal wave of new ad formats and features, and we have reached a point where Facebook recently announced that it is to retire more than half of its two dozen ad formats in an effort to increase simplicity for the advertiser. During this time, several incredibly useful tools have been released that may have gone unnoticed. What follows is a summary of some of the best ones.