I am a big advocate of SEO 101. A lot of people these days are all about Web 2.0 or Web 3.0 and it shows. Have you seen some of the "crap" that is on the Web these days? Sure it might be flashy and fancy… from a design point of view, but quite often, it sure does not help with the user experience or with the ability to find relevant results in a given search engine. I guess by title, I am an organic search strategist. I focus on SEO initiatives to help my clients intercept their target audience. I help them provide content that is useful, informative and relevant to their audience.