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A Look at Seasonality and Search Activity

on 19 Jan  Posted by Admin  Category: Internet Related  

by Jody Nimetz
http://www.mediative.com

Ever wondered how seasonality in Search activity impacts your business? Or does it? We wanted to examine the impact of seasonality on search activity. Of course this depends on the type of website and business that you may have as there may be certain annual events that have a definite impact on the amount of traffic from search engines that come to your site. As we are in the middle of the winter season here in Canada and I was in the market for some new all-season tires, I began conducting my research in September with intent to purchase by late October. If there is one industry that experiences seasonality it would be tire shops. Take a look at the search trends for “all season tires” over the past 12 months (Source:  Google Trends):

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