Four reasons why Google might not use the anchor text in the links to your website

Copyright Axandra.com

Copyright Axandra.com
Web site promotion software

The text that is used in the links that point to your website has a major effect on the position of your website in Google's search results.

For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.

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