Search behavior - I know just what Im looking for

by Admin

24 Jul
 None    Internet Related

by Gord Hotchkiss

We seek information to fill gaps in our existing knowledge. The extent of that current knowledge and how we’ve structured it will play a large part in determining intent. It will help shape our knowledge requirements, our strategies for retrieval and how we will evaluate information scent. As stated in my previous two columns, we’re generally in one of three states when we turn online for information; we know what we’re looking for and where to find it; we know what we’re looking for, but not where to find it; or, we don’t know what we’re looking for or where to find it. Today, I want to explore intent in the first of these states:

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