Many webmasters who hate any form of control will hate to ever admit it, but the fact is that well over 80 per cent of the traffic web sites and blog sites typically receive still comes in via search engines. It matters little that in recent times search engines have had to face the wrath of webmasters who have seen their traffic wiped out virtually overnight by unfavorable adjustments in their algorithms. Many have abandoned search engine optimization in a huff and sworn to find other ways to generate traffic.