SEO.org.uk Responds To Content Marketing Statistics

by Admin


26 Nov
 None    News

The digital marketing professionals at SEO.org.uk have commented on recent figures regarding the integration of content creation within marketing strategies.

According to Curata’s B2B Marketing Trends 2012 report, 87% of marketers claimed to be using content marketing, a figure up from 82% in 2011. However as positive as this figure is, only 43% appear to be monitoring the outcome of their efforts! The main reason given for this appears to be limitations within the business, with 27% citing limited budget, and 25% targeting a lack of staffing. The study was based on an online survey of 465 marketers conducted in October.

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