The digital marketing professionals at SEO.org.uk have commented on recent figures regarding the integration of content creation within marketing strategies.
According to Curata’s B2B Marketing Trends 2012 report, 87% of marketers claimed to be using content marketing, a figure up from 82% in 2011. However as positive as this figure is, only 43% appear to be monitoring the outcome of their efforts! The main reason given for this appears to be limitations within the business, with 27% citing limited budget, and 25% targeting a lack of staffing. The study was based on an online survey of 465 marketers conducted in October.