The primary purpose of search engine optimization is to drive more traffic to your website and to increase the ranking of your website on the search engines in various search terms. Search engine optimization is the process that is meant to convert site visitors into online customers.
However, confusion may have overpowered other webmasters and web marketing so-called specialists. These webmasters believe they can achieve the highest rankings on the search engines on all the keywords that come into their mind. But SEO is not about getting your website listed for all the keywords and keyword phrases you can think of.