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The Death of the Purchase Funnel

on 22 Jun  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss
 
Recently, there has been a series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird exploring some of the myths about how consumers make decisions. I think each of these have direct implications for search marketers, so over the next three weeks I want to explore them one at a time.

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