We all know that social media has turned the process of marketing on its head. The customer has more power than ever to initiate, drive, and change the entire branding process. However, social media is now impacting the very social frameworks of society, and is giving people the power to start impacting and shaping political process and governments. Traditionally, the political party who has the most media support tends to win elections. There is a correlation between the US presidential candidate who raises the most money for their election campaigns and the one who gets elected.