by Gord Hotchkiss
We’ve made Google a verb. What does that mean? Well, for one thing, it means we have a better indication of prospect intent than ever before. Google (or any search engine) becomes the connector between our intent and relevant online destinations. John Battelle called Google the Database of Intentions and predicted that it would become hugely important. Battelle’s call was right on the money, but we still haven’t felt the full import of it. Our tapping into our zeitgeist (defined as the general intellectual, moral and cultural climate of an era) is usually restricted to a facetious review of the top 10 search terms of the year.