by Jody Nimetzhttp://www.enquiro.com
When you are a company that is trying to organize the world’s information (Read: Google
), relevancy and duplication are big concerns. With all due respect to Google’s advertising platform, Google is in the business of Search and all about providing the world’s informaiton to those in search of it. Google’s mission: to organize the world’s information and make it universally accessible and useful. If you have been in the Search industry for some time, you will of no doubt heard the proverbial “content is king” statement. A bit of a more accurate statement might read “unique content is king”.