by Jody Nimetzby Jody Nimetz
In the competitive B2B landscape, search has become the front page to most, if not all, B2B companies. The need for clear, concise and at times unique promotion has never been more evident. With the emergence of technologies and search strategies it becomes more difficult to differentiate your company from the competition. B2B marketers are beginning to utilize creative ways to persuade potential consumers to consider their solutions. The role of online video, B2B social networking and the use of Wikis are all being used by B2B marketers as persuasion tools in the online B2B world. B2B marketers are looking for that edge that will allow them to intercept their audience and maintain their interest. One way they are accomplishing this is through the use of online video.