Date / Time

 

Ads

News by month

News Categories

Link to us

Link to us

Ads

Subscribe

Search Promotion Data

Ads

News by month 2018

Latest News

Ads

Ads

Targeting Your Search Campaign: Seeking 42 Year Old Female in Kalamazoo

on 15 Dec  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Search marketers love granularity in campaign management. Correction. We love the results of granularity. That's an important distinction. Do search marketers want to spend 98% of their remaining time on earth manually tweaking a 50,000 keyphrase campaign? Not me. But we also don't want to set on the broad match 'auto pilot' and let the campaign fly itself. In a marketing channel as measurable as search is, we can't get the highly optimized success rates we're looking for unless we roll up our sleeves and get dirty.

So here we sit, awash in spreadsheets and rule based bid management tools, with metric acronyms (ROI, CPA, ROAS) up to our earlobes, wading through a tsunami of numbers, hoping at the end of it all that there will be a bottom line result that brings a smile to our client's face. Some are born to numbers, and some of us have numbers thrust upon us.

News Categories

Ads

All logos and trademarks in this site are property of their respective owner.

© 2001-18 PromotionData.com
A division of The Promotion Group network of sites.    Back to top ↑
e107 Theme by veskoto