Men and Women and Search

by Gord Hotchkiss

by Gord Hotchkiss
http://www.enquiro.com

A recent PEW Internet study (http://www.pewinternet.org/PPF/r/171/report_display.asp) exploring how men and women use the Internet points out some interesting differences between the sexes. This caught my attention because in every study we've done; we've tried to break out results by gender and explored the different usage patterns. It's been fascinating to see how millions of years of conditioning and the differences in our respective genetic wiring have impacted our use of a new technology. The PEW study echoed a lot of what we had seen. What I'd like to do over the next two columns is explore this further. Today, I'll present some of the more interesting findings from the PEW study and ours, and next week I'll provide my thoughts on why we may be seeing what we're seeing.

News Categories