Less than 24 hours ago, my fellow columnists were sitting on a stage on Captiva Island, recapping the events of the 3 day Search Insider Summit. It was Insider Aaron Goldman that first noticed the dilemma. You know, he mused, as he looked at his famous Summit Buzz Index list (more on this in Aarons next column), I dont see the word search in here. We realized, together with the attendees, that in three days of earnest, thoughtful, engaged and even passionate discussion, we had talked about a lot of things: marketing, branding, conversations, engagement, intent, convergence, communities, mobile and local. But some how, search remained implicitly rather than explicitly present in these conversations.